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Win the recommendation in AI Search.

The Prompt Group is a boutique AI Brand Strategy & Agentic Discovery firm. We make your brand the one ChatGPT, Gemini and Google’s AI Overviews recommend.

See where AI ranks you

Free 30-minute briefing, with the competitors AI names instead of you.

Watching every answer that names your category

How we advise, recommend and activate: six AI Search services

  1. AI Website Infrastructure

    AI reads your site for your buyers. We make sure it can find your products, prices and proof.

    How we make your site readable A laptop on a desk at night, lit by a lamp, with the city outside

  2. AI Brand Tracking

    See who AI names when your buyers ask, and where it picks a competitor instead of you.

    See what we track A wall of analytics panels with conversion and quality scores

  3. AI Brand Optimization

    When AI gets you wrong or picks a competitor, we fix the sources it reads until the answer changes.

    How we change the answer A woman reads her phone over a croissant in a café

  4. AI Campaign Activation

    A campaign sends people to AI with questions about you. We get the answers right before launch.

    Plan your next campaign A man walks past lit billboards on a city street at night

  5. AI Advertising

    Ads are starting to show up inside AI answers. Test them on a budget you set, and get a straight answer on whether they work.

    Plan a test Passengers on their phones, seen through a bus window at night

  6. AI Search Strategy & Training

    Train your own team to win these answers, so the skill stays in the company after we step back.

    See the training Two colleagues work through a plan on a whiteboard

We read what AI tells your buyers.

  1. The questions buyers ask
  2. Every answer, every AI tool
  3. What to fix first
Commuters on their phones on a train, in black and white
1,311AI answers read across 5 categories, to the real questions buyers ask before they choose.See who AI recommends in each →

Which brands does AI Search recommend in your category?

Open the Answer Index

What we’re learning about AI search.

What changes in AI answers, why, and what to do about it.

All articles

Questions about AI search and AEO

Getting your brand named, and described correctly, when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for a recommendation. SEO aims for a place in a list of links; AEO aims to be the brand the answer names.

We start from the campaigns and launches you already have planned. People who see them ask AI about you, so we make sure the answers name you and get your facts right.

Your buyers already ask AI before they shortlist, and the answers shift as the tools update. None of it shows up in your analytics.

Yes. We do the work, you approve what’s published, and we report every two weeks. Or we train your team instead.

We suggest a three-to-six-month pilot. Some corrections show within weeks; competitive categories take longer.

Ask ChatGPT the questions your buyers ask and see who it names. If it’s a competitor, or it gets your facts wrong, you’re losing those buyers.

Start with your strategic priorities.

  1. Who does AI recommend instead of you?

    A free 30-minute briefing on where AI recommends you, where it leaves you out, and which competitors it names instead.

    Get my AI briefing

  2. See who AI recommends in your market

    The Answer Index. Free to read and to cite, with the data behind every figure.

    Open the Answer Index