
Should We Be Tracking Perplexity as Part of Our AEO Strategy?
Yes, keep tracking Perplexity. No, it should not carry a third of your score. Similarweb put it at 1.3 percent of AI assistant visits. Here is how to reweight and retest.
Beat bigger competitors in AI search
Your customers ask AI which brand to buy. We make sure it names yours.
AI reads your site for your buyers. We make sure it can find your products, prices and proof.
The AI Search Operating System
Six layers, built in order. Each one depends on the one beneath it.








Six capabilities, one operating system. One team accountable for helping you win the answer.
See how the system worksWe put the questions buyers actually type to the answer engines, with no company named in any of them, and publish who comes back. 1,311 answers read so far, and every figure ships with its data.
Open the Answer Index →What changes in the answers, why it changes, and what to do about it.
All articles →Your buyers ask AI which brand to trust before they ever reach you, and the model recommends whoever it cites most. We show you what AI says about you, fix what it gets wrong, and do the work that makes you the name it recommends.
In AI search, yes. You can't match their TV budget, their sponsorships or their celebrity contracts, and in an AI answer you don't have to. The engines name the brands with the clearest, most credible evidence behind them, and evidence is something a smaller brand can build faster than a big one can buy attention.
AI is where buyers decide now, and the model trusts whoever it trusted last time. The losses are invisible, and they harden every time it retrains on the same pattern. Get cited first and you set the default. Wait, and you pay to unseat it.
That's the point. Every engagement is done-for-you. We run the work, report the results, and you get the outcome without touching a dashboard.
Ask the AI engines your buyers use the questions that end in a purchase, and watch who gets named. If it's a competitor, if you're described wrong, or if you're not there at all, those deals are already leaking. We put a number on it across every major engine.
The model learns to name them by default, and every retrain makes it harder to undo. The brand cited first becomes the one everyone else gets compared to. Move now and that brand is you.
What comes next