Today we are formally introducing Answer Engine Insights, the observability layer of the Answer Experience Group platform. It is where you see exactly how AI answers your category, across every major surface.
Why we built it
Marketers kept asking the same question: am I showing up in AI answers, and where do I stand against competitors? A single blended score could not answer that honestly, because the same brand can lead on one surface and vanish on another.
What it tracks
- Visibility per surface across ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, and Google.
- Competitive rank against every named rival on the prompts that decide your category.
- Citation share so you know which sources models actually rely on.
- Sentiment and favorability, with alerts when tone shifts.
How to read your first report
Start with the per-surface visibility view, not the blended number. Find the surfaces where you are absent, then drill into the prompts driving the gap and route them straight into Agent Brand Governance.
Insights is the first step of the loop: see, govern, execute, prove. Book a demo to see it on your category.