Platform · Source of truth
One approved version of your brand truth.
The Knowledge Base is where approved brand facts, comparison points, voice, tone, and editorial rules live, sourced and versioned. It is the foundation every other surface reads from to keep AI answers aligned.
Product surface
Approved brand facts
The brand facts registry with sources, comparison points, and editorial rules — the single approved version of the truth every AI answer should be built from.
Answer Engine Insights
LiveApproved facts
128
Sources attached
94%
Truth score
92/100
Category ranking
Owning the answer
Cited first in 6 of 8 priority prompts.
What it holds
The structured truth that makes AI confident enough to cite you.
Everything models need to answer about you correctly, in one machine-readable, sourced, versioned place.
Approved brand facts
A single registry of the claims you stand behind, with sources attached, so corrections and content always reference the same truth.
Comparison characteristics
Define how you compare to named competitors on the dimensions that matter, so head-to-head answers can be sourced, not invented.
Voice & tone
Codify how your brand should sound so generated and reviewed content stays consistent across every surface and team.
Editorial rules
Set the standards that govern every answer: claims must be sourced, no unsupported superiority, governance-ready language for regulated buyers.
Source library
Attach the documents, studies, and links that back each fact, so evidence is one click away during review and production.
Versioned and current
Edits are tracked and dated. The truth set is a living asset the whole platform reads from, not a slide deck that goes stale.
Editorial rules
The standards every answer has to clear.
Rules are not a style guide that lives in a drawer. They are enforced where corrections and content are made, so the whole system stays on-policy.
Claims standard
All answers
Facts must be backed by approved material before they can be reinforced in generated answers.
Competitive claims
Head-to-head
Answers can explain where you are stronger, but must avoid broad superiority claims unless a proof source exists.
High-stakes buyers
Regulated buyers
Emphasize evidence, process maturity, and decision support instead of casual marketing language.
FAQ
Knowledge Base, answered.
Your approved brand facts, competitor comparison characteristics, voice and tone guidelines, editorial rules, and the source library that backs every claim. It is the single place the rest of the platform reads from when it reviews, corrects, or produces an answer.
Because AI answers are only as good as the facts they can retrieve and trust. A structured, sourced, machine-readable truth layer is what lets models cite you confidently and lets your team correct answers against one agreed version of the story rather than competing documents.
Every governance correction selects ground truth from the Knowledge Base, and every piece of content the execution studio ships is drafted against it. That shared source of truth is what keeps insights, governance, and execution pointing at the same facts.
Your brand and marketing teams own the truth set, with edits versioned and dated. AXG can help stand it up and keep it current as part of a managed engagement, but you always control what counts as approved truth.